Looks like Certified Meatless – Lenten Oservance aka CMLO is doing the right thing! We put our seal on foods to help consumers designate foods which will be acceptable for their dietary needs. I have enclosed a snippet from a US FDA. It confirms the fact that more Americans than ever are reading the nutritional and composition labels attached to food packaging. So here are the facts to look at:

More than half (54 percent) of consumers said they read a product’s label the first time they buy the product. That’s a 10 percent increase from 2002.
Among those who in 2008 reported they read the nutrition label the first time they buy a product
two-thirds use the label “often” to check how high or low a food is in calories and in substances such as salt, vitamins, and fat
55 percent “often” use the label to get a general idea of the food’s nutritional content
46 percent “often” use the calorie information on the label. Thirty-four percent rarely or never use the calorie information
Thirty-eight percent of consumers said they use nutrient content claims (such as “low fat,” “high fiber,” and “cholesterol-free”) “often”; 34 percent answered “sometimes.”
When asked if they refer to the label claim of “0 grams of trans fat,” 31 percent said “often” and 36 percent said “sometimes.”
The survey found differing degrees of trust about claims found on food labels. For example, 41 percent of consumers believe that all or most of claims such as “low fat,” “high fiber,” or “cholesterol free” are accurate, while 56 percent believe that some or none of them are accurate.

Also, 64 percent of consumers reported seeing nutrition labeling on menus, napkins, or place mats in restaurants. About half of these consumers use this information often or sometimes.